Fouded in 1981, Sporthèque is the premier fitness and recreation gym in the Outaouais region with over 5300 members and more than 2000 clients. Eskalad's marketing team identified, among the members of Sporthèque, a strong sense of belonging towards the gym and from that observation the Ambassador’s campaign was born. Six actual members were carefully chosen to be the spokesmen of Sporthèque’s spirit and values. My assignment was to develop a visual concept for the campaign as well as several communication pieces with the look created.